At Alectro, we’re constantly on the lookout for sustainable and impact-driven alternatives to everyday items. This is an opportunity to share the brands that we love and that are making the world a greener place to live.
Naked Sprout holds the highest B Corp impact score in its sector and came out on top in The Ethical Consumers Best Buy guide to toilet paper.
We caught up with Tom Whelan, Founder & CMO at Naked Sprout, to discuss their journey and the future.
Why does Naked Sprout exist?
"Our mission is to protect the planet and inspire change. The way in which we do that is by selling the UK's Most Sustainable Tissue Products.
Problem: Paper making is energy-intensive and typically powered by fossil fuels. The final product will be put through a bleaching process, can contain harsh chemicals and is delivered to the customer wrapped in plastic.
Solution: Naked Sprout tissues are made in the world's only B Corp certified tissue factory, powered entirely by onsite renewable energy. Our tissues emit 50% fewer carbon emissions than any other eco competitor, including bamboo made in China and Recycled made in the UK. We don't put our tissue through any bleaching process, it contains no harsh chemicals and no single-use plastic in any of our packaging.
Your toilet roll doesn't need to be bleached white and it doesn't need to smell like lemons. 56% of consumer products companies' CO2 emissions come from their supply chain. Having a transparent, sustainable supply chain was key to us as we constantly strive to provide the UK’s most sustainable tissues. Ensuring the manufacturing of our product is just as sustainable as the finished product that arrives to you.
A donation is made for every box we sell to our charity partner, Just a Drop. Providing sustainable, safe water to communities across the world. So far, the Just a Drop X Naked Sprout partnership has reached more than 265,000 people.
We were warned that the UK market wasn't ready for a stripped-back brown toilet roll. However, to date we have now sold more than 7 million toilet rolls to over 90,000 UK households"
What are the key things that you do best?
"We concentrate on our whole manufacturing process as well as the final product. Unbleached, brown toilet roll gets friends, colleagues and customers talking - raising awareness of what goes into normal tissue. We have built an amazing community that helps spread the Naked Sprout word that has switched to the brown stuff.”
What are the trends in your market space?
"In our market, brands are aiming to create the most sustainable option for the consumer. In the next few years, I would like to think that the eco-tissue options encourage the public to think about the sustainability of such a disposable product and ultimately make them think about other small changes that they could make to their household or place of work."
What's next for Naked Sprout and what should people get excited for?
"We recently launched Naked Sprout Recycled, a first-to-market product, to encourage even more people to make the switch to Naked Sprout!"
Thanks to Tom at Naked Sprout for taking the time to talk to us.
If you're interested in finding out more, make sure to keep an eye on their socials @nakedsprout and visit their website for updates or more information!
If your company is embarking on its sustainability journey, reach out to us to discover how Alectro's Virtual Sustainability Officer® can swiftly assist you in measuring and managing your carbon footprint.
Let us know who you'd like to see us cover next in our Brands we Love series by emailing hello@alectro.io
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